Seconds Club

Brand Identity

Welcome to
the club…

Seconds Club is a passion project of mine. We source authentic designer handbags from Japan, verify them with Entrupy, and offer them at half the retail price—so people can own luxury without the hefty price tag.

I have created everything from branding and messaging to sourcing and logistics, making sure the experience feels seamless and trustworthy. More than just selling bags, I wanted to create a brand that promotes sustainability by giving pre-loved luxury a second life.

I launched the business at the end of October in 2024 and I’m proud of how Seconds Club is growing into a go-to place for authentic, affordable designer pieces.

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Regenerate Taupo District